In the past couple of years there has been an increase in North Americans’ environmental awareness and concern. We, as consumers, are reflecting this trend by buying products that are environmentally friendly. In response, many companies are now advertising their products as being “green” but, in fact, they are not. According to EnviroMarketing, these companies [...]
Archive for the ‘Greenwashing’ Category
Riding the Green Wave of Public Goodwill: “Greenwashing” in Advertising
Posted in Greenwashing, tagged Advertising, Environment, Marketing, Responsibility on March 25, 2008 | 2 Comments »
