http://cacwebsite.wordpress.com/2008/03/25/riding-the-green-wave-of-public-goodwill-greenwashing-in-advertising/ enlightening and empowering bias-weary communicators Tue, 08 Apr 2008 04:49:13 +0000 http://wordpress.com/ hourly 1 http://cacwebsite.wordpress.com/2008/03/25/riding-the-green-wave-of-public-goodwill-greenwashing-in-advertising/#comment-13 kenneth Sun, 06 Apr 2008 20:48:02 +0000 http://cacwebsite.wordpress.com/?p=18#comment-13 very interesting. Like the way you enumerated the 6 different ways to greenwash. The link to the greenwashing index was also very informative. I never really even put any thought to companies claims that their products were eco-friendly because I figured that they wouldn't lie about such a thing but after reading this I definetely will pay more attention. Is their an actual company that made the claim under the fibbing section? "a dishwasher detergent that claims to be packaged in “100% recycled paper” but the container is plastic" very interesting. Like the way you enumerated the 6 different ways to greenwash. The link to the greenwashing index was also very informative. I never really even put any thought to companies claims that their products were eco-friendly because I figured that they wouldn’t lie about such a thing but after reading this I definetely will pay more attention. Is their an actual company that made the claim under the fibbing section? “a dishwasher detergent that claims to be packaged in “100% recycled paper” but the container is plastic”

]]> http://cacwebsite.wordpress.com/2008/03/25/riding-the-green-wave-of-public-goodwill-greenwashing-in-advertising/#comment-4 Kevin Love Tue, 01 Apr 2008 05:25:31 +0000 http://cacwebsite.wordpress.com/?p=18#comment-4 Wow... I never thought about the problems with the "green" claims that companies were making in such a clear and concise way! Great use of well known figures to make me see the severity of these fibs! Wow… I never thought about the problems with the “green” claims that companies were making in such a clear and concise way!
Great use of well known figures to make me see the severity of these fibs!

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