Telecommunications: The Foundation of Modern Communication

INTRODUCTION: Diversified sources = Good information

We have established some important concerns regarding biased media and misleading company images/messages. The next step is enabling you, the consumer, to overcome deceitful information and take the initiative to spread your superior knowledge to where it is relevant.

The goal is to diversify the sources where you obtain information. In doing so, you are allowing yourself to observe issues from different perspectives and gain a unique stance based on truthful facts. This process involves obtaining news from multiple sources and checking its consistency and accuracy with other sources. Explore issues from regional, national, foreign, and global perspectives. Eventually you can determine which sources you trust and which you don’t.

Untangling the Future of Communication Mediums

Our era is often referred to as ‘the information age’, and while this moniker isn’t exactly scientifically assigned, it does go a ways in describing the most defining aspect of the times we live in, the abundance of information available to, and being exchanged amongst people. Telecommunications, broadcasting, social networking, all forms of media and advertising are key sectors of this proliferation of information phenomenon.

Survey: Getting to Know You.

Because we like nothing else more than keeping in touch with our audience, please humour us, follow the link and take our quiz!

survey: your media consumption and communication profile

Riding the Green Wave of Public Goodwill: “Greenwashing” in Advertising

In the past couple of years there has been an increase in North Americans’ environmental awareness and concern. We, as consumers, are reflecting this trend by buying products that are environmentally friendly. In response, many companies are now advertising their products as being “green” but, in fact, they are not. According to EnviroMarketing, these companies use “greenwashing” in their advertisements. To greenwash is to mislead consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

A Foundation in Broadcasting

Overview

Broadcasting is concerned with the distribution of audio and video signals which transmit programs to an audience. For any programs to be broadcasted there needs to be a targeted audience. Audiences can vary widely, from the general public, to specific sub-audiences, such as children, women, elder people, etc. Broadcasting forms a very large segment of the mass media and encompasses numerous broadcasting systems such as radio, televisions, newspapers, magazines and the more recent internet channels.

Because broadcasting systems play such an important role in the survival of mass media corporations, there has been, especially over the past 30 years, a fierce competition among those companies to gain the control of broadcasting systems.

Mass media ownership and broadcasting are very closely linked. Mass Media Companies have always been fighting over the control of the systems that would enable them to reach the largest audience but also for the control of new emerging broadcast systems in more localized areas.